Guangdong Beibeiwang Food Co., Ltd.


Guangdong Beibeiwang Food Co., Ltd., formerly known as Hong Kong Western Trading Co., Ltd., has been deeply engaged in the food and agricultural products sector for 30 years and boasts a professional team of over 300 members. Guided by the philosophy of "people-oriented and customer-first," the company is committed to building a high-quality ingredient brand that is safe, healthy, and delicious.
The company has three major production bases located in Zhucheng and Qingdao in Shandong Province, as well as in Zhangzhou, Fujian Province. It implements standardized, end-to-end control over every stage—from cultivation and breeding to storage and transportation. Relying on the ISO9001 quality management system and numerous international and domestic food safety certifications, the company has achieved production automation, standardized processes, and normalized quality assurance.

Beibei Foods offers a diverse range of products, including food seasonings, hot pot ingredients, and specialty dumplings, all renowned for their excellent taste, high quality, and comprehensive product lineup. The brand positions itself as a trendsetter in culinary culture, embracing the principles of internationalization, globalization, and diversity. Renowned film star Huang Lei serves as the brand’s spokesperson.
The company has established a nationwide marketing operations center and built a diversified sales network covering wholesale, supermarkets, catering, and new retail channels, achieving annual sales of hundreds of millions of yuan. Relying on Japan’s top-notch R&D team, a professional operational model, and the rich culinary heritage of Chaoshan cuisine, Beibei Wang has become an industry benchmark trusted by consumers—and has even earned the well-deserved reputation: “A meal without Beibei Wang ingredients is like spring without sunshine.”